About Us

We’re Krystal and Leigha.

Location: Central Florida

Key Points: High school besties, dreamers, anything pink, candles, coffee, sweet wine, red lipstick, and workaholics (but you can just call us determined).

Our Story: We have been each other’s support systems through many relationships, hardships, child births, and every up and down that life has thrown at us for the last thirteen years! Aside from being full time mom bosses, Krystal is a licensed cosmetologist who’s worked DC fashion week and with some of the most sought-after beauty brands, and Leigha is a successful business woman opening her first company in 2015 covering everything from tech repair to branding + marketing – she and her fiancé now have 3 locations on Florida’s central east coast!

Beauty in the East started as a blog focused on fashion and beauty trends but quickly developed into a space that showcases every aspect of life that Krystal + Leigha find beauty in – parenting, friendship, health, travel, and more.

Our blog is our unstructured, personal outlet – so rest assured that if we agree to a partnership, we truly love the product or service!

For personal e-mails, collaborations, or advertising:

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